Definition
Online advertising payment model, in which the payment is based solely on qualifying bid for particular gennemføring.
Information PPC agreement the advertiser pays only for qualifying clicks on the location of the plant to prepare the basis of per-click rate. Popular options include PPC advertising per-click advertising networks, search engines and affiliate programs. Pay per click is sometimes seen as some middle between the pay-per-impression and pay-per-action. Since the pay-per-impression, the advertiser assumes the risk of low quality traffic generated by the publisher. When are paid for action, the publisher assumes the risk of low-conversion offered by the advertiser. In the PPC model, the publisher does not have to worry about the sales rate target sites, and the advertiser does not need to worry about how many views that it is necessary to attract the specified number of clicks.
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